Tom is Acquia's Chief Marketing Officer, responsible for go-to-market strategy, demand generation, branding, positioning, and communications. He has spent most of his 18 year career in the web content management space, most recently at Ektron, where he served as Chief Marketing Officer. Prior to Ektron, Tom spent over 10 years at Interwoven (now HP/Autonomy) where he held a variety of leadership positions in sales and marketing.
Every strategic marketer has known that customers are more influenced by fellow customers than they are by vendors. But building and sustaining a customer advocacy program has been an expensive and time consuming proposition that few companies have been able to afford. With the explosion of social and the abundance of information discoverable buyers, the rules have now changed. Come learn how Acquia has implemented a customer advocacy program that ignites the passion of its fans, advocates and evangelists, and rolled out a comprehensive, customer-centric program that delivers real results.