San Francisco, Moscone Center, April 7-9, 2014

Claudia Hoeffner

Director of Demand Generation, Acquia

Speaking Sessions

Increase Pipeline 60%: A Demand Gen Blueprint

Marketing is the new growth engine. Gone are the days of batch and blast and soft metrics (e.g. clicks, views and open rates). Instead, marketing needs to pivot from delivering campaign success to delivering business value. Yes, that's right. Marketers need a sales quota. You'll walk away from this session knowing how to implement a step-by-step blueprint to increase pipeline, roll out a lead scoring model, build critical reports needed for sales and marketing alignment, and use benchmark templates to better understand funnel bottlenecks.

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