San Francisco, Moscone Center, April 7-9, 2014

Agenda

Registration Hours

Download Agenda & Sessions

(Moscone West, 1st Floor Foyer)
  • Monday, April 71:30p - 8:00p
  • Tuesday, April 86:30a - 6:00p
  • Wednesday, April 97:30a - 4:00p
  • *Registration for Summit 2015 will be open for $695!

Expo Hall Hours

(expo is closed during all Keynotes)

Monday, April 7

  • 5:00p - 8:00pMarketing Nation Kickoff Party

Tuesday, April 8

  • 7:00a - 8:00pBreakfast
  • 11:00a - 12:00pLunch
  • 3:00p - 3:25pSession Break
  • 5:30p - 7:00pMarketo Marketing Nation Summit Expo Happy Hour

Wednesday, April 9

  • 7:45a - 8:45aBreakfast
  • 10:30a - 11:00aSession Break
  • 12:00p - 1:00pLunch

AGENDA

Monday, April 7

  • 8:00a - 5:00pUniversity & Certification @ Hilton Union Square
  • 1:00p - 5:00pPartner Summit
  • 5:00p - 8:00pThe Marketo Marketing Nation Kickoff Party!

Tuesday, April 8

  • 7:00a - 8:00aBreakfast
  • 8:00a - 8:50aSession 1
  • 9:00a - 9:50aSession 2
  • 10:00a - 10:50aSession 3
  • 11:00a - 12:00pLunch
  • 12:30p - 3:00pGeneral Session & Keynote
  • 3:00p - 3:25pBreak
  • 3:30p - 4:20pSession 4
  • 4:30p - 5:20pSession 5
  • 5:30p - 7:00pMarketing Nation Expo Happy Hour
  • 7:30p - 11:00pThe Marketo Marketing Nation Gala

Wednesday, April 9

  • 7:45a - 8:45aBreakfast
  • 9:00a - 10:30aGeneral Session & Keynote
  • 10:30a - 11:00aBreak
  • 11:00a - 11:50aSession 6
  • 12:00p - 1:00pLunch
  • 1:00p - 1:50pSession 7
  • 2:00p - 2:50pSession 8
  • 3:00p - 3:50pSession 9

Keynote Speakers

Hillary Rodham ClintonHillary Rodham ClintonFormer Secretary of State &
Former U.S. Senator from New York
Tuesday, April 8th

Hillary Rodham Clinton served as the 67th U.S. Secretary of State from 2009 until 2013, after nearly four decades in public service. Her "smart power" approach to foreign policy repositioned American diplomacy and development for the 21st century. Clinton played a central role in restoring America’s standing in the world, reasserting the United States as a Pacific power, imposing crippling sanctions on Iran and North Korea, responding to the Arab Awakening and negotiating a ceasefire in the Middle East. Earlier, as First Lady and Senator from New York, she traveled to more than 80 countries as a champion of human rights, democracy, and opportunities for women and girls. Clinton also worked to provide health care to millions of children, create jobs and opportunity, and support first responders who risked their lives at Ground Zero. In her historic campaign for President, Clinton won 18 million votes.

Phil FernandezPhil FernandezChairman & CEO, Marketo
Tuesday, April 8th

Phil is a Silicon Valley veteran, with more than 30 years of experience building and leading breakout technology companies. Phil co-founded Marketo in 2006, and has led the company’s product vision and unique marketing and sales strategy to help Marketo become an acknowledged leader in digital marketing technology. Before Marketo, Phil was President and COO of Epiphany, a public enterprise software company known for its revolutionary marketing and analytics products. Earlier, he was COO at Red Brick Systems and held leadership positions at Metaphor Computer Systems, Stanford University Medical Center, and Masstor Systems. Phil is a well-known writer and speaker on topics related to digital marketing, marketing automation, big data, and entrepreneurialism, and is the author of Revenue Disruption (Wiley, 2012), which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue growth. Phil holds a bachelor’s degree in history from Stanford University.

Beth ComstockBeth ComstockSenior Vice President & CMO, GE
Wednesday, April 9th

Beth Comstock leads GE’s growth and market innovation initiatives, including three company-wide platforms: GE Ventures, which partners start-ups with GE capabilities, and ecomagination and healthymagination, which harness innovation for better environmental and health outcomes. As Chief Marketing Officer, she also leads the sales, marketing and communications functions. Previously she served as President of Integrated Media at NBC Universal where she oversaw ad sales, marketing and research, and led the company’s digital media efforts, including the formation of hulu.com, Peacock Equity, and ivillage.com. In 2003, she was named GE’s first Chief Marketing officer in more than 20 years. Previously, she held a succession of roles at GE, NBC, CBS and Turner Broadcasting. Beth is a member of Nike’s Board of Directors and Trustee president of the Smithsonian's Cooper-Hewitt National Design Museum. She graduated from the College of William and Mary with a degree in biology.


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