Agenda at a Glance

Sunday, April 7*

3:00p 5:00p Customer Certification Exam

Monday, April 8*

8:00a 8:00p Registration
9:00a 4:00p Pre-conference training: Marketo University
1:00p 3:00p Customer Certification Exam
5:00p 8:00p Welcome Reception; Marketing Nation Expo

Tuesday, April 9*

7:30a 8:45a Registration & Breakfast; Marketing Nation Expo
8:30a 10:30a Morning Keynote Presentations
10:30a 11:50a Track Session & Break
11:50a 1:00p Lunch & Marketing Nation Expo
1:00p 2:30p Afternoon Keynote Presentations
2:30p 5:45p Track Sessions & Breaks
4:30p 6:30p Customer Certification Exam
5:45p 6:35p Marketing Nation Expo Happy Hour
6:35p 11:00p Customer Appreciation Party

Wednesday, April 10*

7:30a 8:45a Registration & Breakfast; Marketing Nation Expo
8:45a 10:00a Revvie Awards
10:00p 12:00p Track Sessions & Breaks
12:00p 1:00p Lunch & Marketing Nation Expo
1:00p 4:30p Track Sessions & Breaks & Conference Adjourn
4:30p 6:30p Customer Certification Exam

*Agenda subject to change.

Keynote Speakers

Patty Azzarello
Founder and CEO
Azzarello Group, Inc.

Patty Azzarello is an executive with more than 25+ years of experience working in high tech and business. In addition to her roles as CMO for Seibel and Polycom, Patty has held leadership roles in General Management, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience. Patty Azzarello became the youngest general manager at HP at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Patty was recently featured in Forbes magazine in a column called Women We Love. Other prior roles have included: Vice President and General Manager of HP OpenView and President and CEO of Euclid Software. Patty Azzarello is the founder of Azzarello Group, which works with Marketing, Sales, and Business leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life). Patty is an avid scuba diver and cyclist, and has been a singer in Rock band.

Phil Fernandez
President and CEO

Phil is a Silicon Valley veteran, with 30 years of experience (including a couple of successful IPOs) in building and managing breakout technology companies. Before Marketo, he was president and COO of Epiphany, a public enterprise software company known for its visionary marketing products. Formerly, Phil was COO and SVP of products and services at Red Brick Systems and held leadership positions at Metaphor Computer Systems, Stanford University Medical Center, and Masstor Systems. He is the author of Revenue Disruption, published by John Wiley and Sons, which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue growth. He has been named one of the “50 Most Influential People in Sales Lead Management” four years running and BtoB Magazine acknowledged him as a “Who’s Who” in B-to-B Demand Generation for the last three. Phil holds a bachelor’s degree from Stanford University.

Sanjay Dholakia
Chief Marketing Officer

Sanjay is responsible for extending Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach. Sanjay joins Marketo from Crowd Factory, where as CEO, he was responsible for the strategic direction and vision of the company. Prior to Crowd Factory, Sanjay was CMO at Lithium Technologies, the leading provider of Social CRM solutions. While at Lithium, he helped achieve dramatic year-over-year growth as well as significantly increasing the company’s valuation. Prior to joining Lithium, he served as SVP and general manager for SumTotal Systems, and was an advisor at McKinsey & Company and Andersen Consulting. Sanjay holds a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania and an MBA in strategy and marketing from the Kellogg School of Management.

Featured Speakers

Jon Miller
VP, Marketing Content and Strategy

Jon leads strategy and execution for all aspects of Marketo’s thought leadership and content marketing programs. Before co-founding Marketo, Jon was Vice President, Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo blog, Modern B2B Marketing, and author of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Jay Baer
Social Media Speaker, Author
and Coach

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.

He’s the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The NOW Revolution a best-selling book about social media’s impact on businesses of all sizes and types.

Jeremiah Owyang
Customer Strategy Analyst
Altimeter Group

Jeremiah Owyang is an influential thought leader on web strategy, interactive marketing, and social technologies. He is a Partner at Altimeter Group focused on customer strategy and the author of the popular blog “Web Strategy,” which focuses on how corporations connect with their customers using web technologies. The “Web Strategy” blog is rated as the Top Industry analyst blog by Edelman since 2008.

In the realm of disruptive technologies, Jeremiah is frequently sought after and has appeared on Bloomberg TV and has been quoted in the Wall Street Journal, The New York Times, USAToday, and other technology and business related publications. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal.

An accomplished speaker, Jeremiah has spoken all over the US as well as Asia and Europe and keynoted at prominent industry conferences including Internet Strategy Forum, Web 2.0 Expo, and SXSW.

Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, from 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched their social media program.

Scott Brinker

Scott Brinker
Co-founder, President and CTO
ion interactive

Scott Brinker is co-founder, president and CTO of ion interactive,one of the leading providers of post-click marketing software for advanced landing page management and optimization. Ion’s software has been adopted by hundreds of companies, including American Greetings, eMusic, Iomega, iRobot, Overland Storage, Proctor & Gamble, ServiceMaster, Wellpoint, and Wyndham.

Scott has been a passionate advocate of post-click marketing and conversion rate optimization for many years, speaking on the topic at SMX, SES, Pubcon and Search Insider Summit. He is a regular columnist on Search Engine Land and co-author of the book Honest Seduction: How Post-Click Marketing Turns Landing Pages into Game Changers available on Amazon.

Scott has a BS in Computer Science from Columbia University and an MBA from MIT Sloan. He also writes a personal blog on marketing technology, Chief Marketing Technologist.

Amber Naslund

Amber Naslund
Business Strategist and President

Amber is a business strategist and the president of SideraWorks, a social business advisory firm she co-founded to help companies adapt their culture and operations to the demands of the social web.

Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands. As the VP of Social Strategy for Radian6 (successfully acquired by in 2011), she advised Fortune 500 companies and their executives on social business strategy, and built a renowned community, content and social media team.

Amber is also the co-author of the best-selling social business book, The NOW Revolution. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.

Mary Bermel

Mary Bermel
Vice President, Demand Generation
CA Technologies

Mary Bermel is Vice President, Demand Generation for CA Technologies, a leading enterprise software company. She heads the Demand Generation Center of Excellence and is responsible for the central design and optimization of end-to-end digital demand generation processes from inquiry to contract with relentless focus on marketing’s contribution to the business. It’s her belief that digital marketing is core to B2B demand generation with the philosophy that every digital interaction with a customer or prospect must create an amazing experience. She joined CA Technologies in 2010.

Bermel’s experience includes 20 years in marketing where she led a variety of positions in all facets of marketing. Before joining CA Technologies, she served as Category Development Officer for Yahoo where she focused on delivering advertising solutions to Fortune 500 technology, telecommunications and retail companies.

Prior to joining Yahoo, Bermel ran interactive and emerging media worldwide for Hewlett Packard. She oversaw online global sponsorships, partnerships and brand positioning efforts and chaired HP’s worldwide interactive and search council. She was a frequent speaker and presenter at industry conferences, focusing on the importance of digital in the marketing mix. Bermel was honored as Mediapost’s Online All-Star for 2006 and MIXX marketer of the year in 2006.

Bermel has a degree in political science from Queen’s University in Canada. She lives in Littleton, Massachusetts with her husband, Paul and rescue dog, Oakley. Her two children in college ensure weekends are busy attending college functions and watching lacrosse.