Sandra Freeman manages the Marketo Benchmark program, bringing to the table over 20 years demand generation experience and a passion for marketing automation and analytics .  An avid Marketo user since 2008, Sandra was instrumental in the creation of Marketo’s initial lead nurturing program and currently manages a leveraged demand generation program known as the Marketing Cloud^TM.  Sandra is particularly fond of conversion rates, Program Performance reports, progression statuses and success criteria!

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