Alexandre has over 15 years of experience in the digital marketing world and he spent the last 7 years focusing on Demand Generation & Lead Management Optimization in a B2B environment. He is currently the Marketing Director at Acquisio, where he is implementing strategies to better align Sales & Marketing and boost revenue growth using automated marketing tools. He began his career as a successful entrepreneur in the fields of new technology and Internet marketing, and through a series of profitable startups that were acquired by larger companies Alexandre came to create PageVester, which was acquired by Acquisio. In his spare time, Alexandre writes his own thought-leadership blog about lead management optimization and marketing automation. He also leads the Salesforce.com user group in Montreal.