Date: May 24th

Time: 10:20 AM

Time: (50 minutes)

Grand Ballroom B

Welcome to the Era of Customer Engagement

As the 21st century continues to march on, when it comes to business, there is one thing for sure. More than ever you have to engage customers.  But what does that actually mean? How do you actually do it? What does a business have to think about to make it happen and not go broke in the process?  Paul Greenberg, author of CRM at the Speed of Light will show you what to do; who is succeeding at it and how, and who’s failing. He will explain what can Social CRM and a multichannel strategy do for you to cope with the emerging social customer and why, at this stage of the game, you have no option but to deal with that increasingly empowered customer. Engagement is a requirement for business, not a luxury. Find out how to meet that requirement.”

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