Date: May 23rd

Time: 3:45 PM

Time: (50 minutes)

Plaza AB


Justin Gray

CEO and Chief Marketing Evangelist


Rachelle Kerr

Online Marketing Specialist

Lattice Semiconductor

The Down Line: Marketing Revenue Attribution with Complex Sales Models

Supporting centralized marketing efforts through channel distribution sales is no easy feat.  In this session we will reveal best practices around lead source attribution, sales follow up and revenue tracking throughout the sales chain.  With a combination of Marketo and CRM a centralized marketing team can overcome the challenges around traditional channel sales and achieve a scalable process that promotes usage and growth.

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