Date: May 23rd

Time: 4:45 PM

Time: (50 minutes)

Plaza AB


Dan Soschin

AVP of Interactive Marketing

American Public University System

Adam Metz

Author of The Social Customer

The Social Concept

Jason Miller

Social Media and Content


Social Media Content that Delivers Results

As more and more companies realize the benefits of social media marketing, many don’t have a plan and others have a limited understanding of how to best leverage this channel. Discover new ways to generate buzz that keeps your social community engaged and coming back for more. In addition learn how to manage your social funnel in Marketo and report on the ROI of your social media activities. This session will give you tips and tricks on how to create content that sizzles and delivers the results you’re looking for.


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