Date: May 23rd

Time: 4:45 PM

Time: (50 minutes)

Grand Ballroom B


Lee Odden

Founder and CEO

TopRank Online Marketing

Sales Cycle Optimization With Content, SEO & Social Media

While handles over 11 billion queries a month, competition for attention on the search and social web is at an all time high. There are over 65,743,590 blog posts published each month and more video is uploaded to YouTube in that time than the 3 major US networks created in 60 years. Content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of the social and mobile web has facilitated a revolution of information access, sharing and publishing. Guiding customers on their journey through the sales cycle in that environment requires an integrated approach to content, optimization and social media marketing. Optimizing the sales funnel is essential to attract, engage and inspiring customers to buy.


This presentation will provide you with:

  • 3 Key principles of customer centric content marketing
  • A Framework for an optimized and socialized content marketing program
  • How to plan search and social content across the sales cycle
  • Essential KPIs and business outcomes for Social SEO and content marketing
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