Predictive Scoring & The Future of Marketo Forecasting
In owning the front end of the revenue funnel, marketing has a unique vantage point. In this session, learn how Citrix leveraged the data and insight acquired through Marketo’s Revenue Performance Management solutions to build a finely tuned scoring model. By applying predictive analytics to their model, Citrix was able to increase the conversion rate of marketing contact to opportunity substantially. Get guidance from Citrix on how you can apply these methods in the near-term to increase conversion rates and long-term to ensure revenue success.