Date: May 23rd

Time: 4:45 PM

Time: (50 minutes)

Location:
Grand Ballroom A

Speakers:

Kristen Petersen

Marketing Operations Manager

F5

Shonal Narayan

Marketing Programs Manager

Marketo

Gina Melani

Senior Online Marketing Manager

Pentaho

Practical Tips to Get Started on the Right Metrics

Over the past 10 years, the day-to-day function of a B2B marketing team has changed dramatically and the pressure to deliver is more intense than ever. In this lighthearted, but informative session, learn practical tips to help you pacify sales, convince your boss (and boss’s boss) that your programs are working and assess your current campaign performance.

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