Date: May 23rd

Time: 11:10 AM

Time: (50 minutes)

Location:
Plaza AB

Speakers:

Richard Stokes

CEO

AdGooroo

Mike Nierengarten

Internet Marketing Consultant

Obility Consulting

Nick Perone

Online Marketing Program Manager

Marketo

PPC Optimization: Conversion is Only Half the Battle

Learn cutting edge tracking strategies to optimize your paid search programs. You will learn how to set up tracking within Marketo, how to combine reports from Marketo’s analytics and Google AdWords, and how to use this data to improve on your paid search strategies.

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