Date: May 24th

Time: 8:00 AM

Time: (50 minutes)

Location:
Plaza AB

Speakers:

Kirk Crenshaw

VP, Demand Generation

Appirio

Lori Bush Shepard

VP of Corporate Marketing

Marketo

Optimizing the ROI for PR and AR

Do you wish you could be able to really know how your public relations efforts are measuring up? Learn how to track your public relations efforts and determine the impact marketing communications has on revenue. We’ll show you real world examples and give you a new strategic approach to increase the value of your public relations and analyst relations programs.

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