Date: May 23rd

Time: 11:10 AM

Time: (50 minutes)

Imperial A


Tracy Eiler


Cloud9 Analytics

Michael Berger

Sr. Director of Marketing

McGraw-Hill Higher Education

Maneeza Aminy

Sr. Customer Enablement Manager


How to Design a ‘Revenue Cycle’ and Why It’s Important

Don’t let potential customers end up in “lead purgatory.” In this session, learn how to implement SLA stages wherever possible to ensure your leads either flow forward or are recycled back to marketing. Learn to keep your inventory stages to a minimum so that prospective customers don’t sit idle.

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