Date: May 23rd

Time: 3:45 PM

Time: (50 minutes)

Grand Ballroom B


Maria Pergolino

Senior Director of Marketing


Tricia Reilly

Group Manager, Interactive Marketing


Loretta Jones

Head of Marketing


Engaging with Cross Channel Marketing

The days of relying purely on email blasts or single ad campaigns are gone. Successful marketers recognize they have to engage customers through multiple customer-facing channels, reaching them with relevant messages at the right time, over the right channels and with the appropriate frequency based on customer needs. Hear real-life case studies of how VMWare, Echosign & Marketo used an intelligent blend of inbound and outbound techniques to close deals.

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