Engaging with Cross Channel Marketing
The days of relying purely on email blasts or single ad campaigns are gone. Successful marketers recognize they have to engage customers through multiple customer-facing channels, reaching them with relevant messages at the right time, over the right channels and with the appropriate frequency based on customer needs. Hear real-life case studies of how VMWare, Echosign & Marketo used an intelligent blend of inbound and outbound techniques to close deals.











