Date: May 23rd

Time: 11:10 AM

Time: (50 minutes)

Grand Ballroom A


Adam Singer

Product Marketing Manager

Google Analytics

Are You Getting The Most Out Of Google Analytics?

You’re likely already using Google Analytics for your B2B Marketing. Are you getting the most out of the robust set of features? From the recently-launched social reports to the updated flow visualization, there is a lot to understand.

But once your team’s skills are sharpened and you’ve created a culture of data at your company, you’ll be well positioned to increase all the right metrics and get ahead of competitors. In this session, Adam Singer dives into Google Analytics to show real-world of examples of how you can use the tool for better, data-driven decisions and report properly to stakeholders.

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