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May 23rd
9:00amKeynote: Marketing & Sales in a Brave New World
9:40amKeynote: Secrets of Success in a Brave New World
10:20amKeynote: The Journey to Revenue Marketing Transformation™, The Pedowitz Group & Acquisio
11:10amMeet Our New Products!How to Create a Great UX for Your Customers – Through MarketingAre You Getting The Most Out Of Google Analytics?How to Design a ‘Revenue Cycle’ and Why It’s Important PPC Optimization: Conversion is Only Half the Battle
12:00pmLunch Speaker: Destroying the 7 Myths of B2B Social Media
1:15pmKeynote: The Lead-to-Revenue Management Zeitgeist, Forrester
1:55pmKeynote: Why Social Matters for Lead Generation, Salesforce.com
2:45pmMarketo On Marketing, A Behind the Scenes LookMarketo Sales Insight: Tales from SalesROMI and Presenting to the Executives and the BoardThe Importance of Developing a Global Rollout Strategy Around Marketing AutomationAdvanced Nurturing Deep DiveDriving Word of Mouth On Social Networks
3:45pmEngaging with Cross Channel Marketing The RPM Benchmark – Your One-Two Punch for Success!Secrets To A Successful Lead Qualification TeamUsing SOAP API to Integrate with MarketoThe Down Line: Marketing Revenue Attribution with Complex Sales Models
4:45pmSales Cycle Optimization With Content, SEO & Social MediaTesting With The StarsPractical Tips to Get Started on the Right MetricsSales & Marketing Alignment with MarketoShorten Lead Cycles and Reduce Touches Leveraging Customer DataSocial Media Content that Delivers Results
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May 24th
8:00amCRO and CMO panel: A Look at the 21st Century Revenue OrganizationTechnical Tips for Killer DeliverabilityMeasuring the (Real) Effectiveness of ProgramsTips for Achieving Success with MarketoBasic Nurturing & ScoringOptimizing the ROI for PR and AR
9:00amKeynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix
9:30amMarketo Revenue Performance Excellence Awards Ceremony
10:20amWelcome to the Era of Customer EngagementOptimizing the Six Controls of Revenue Marketing Transformation™Predictive Scoring & The Future of Marketo ForecastingBest Practices for salesforce.com IntegrationCampaign Follow Up – What to Do with a Lead?Viral Marketing Using Visual Content
11:20amProduct Team Presents: Customer Love ReleaseEngaging Your Customers Using Dynamic Content & Personalized URLsHow to Get Started with Revenue Cycle AnalyticsThree Steps to Accelerate Revenues from Existing CustomersMaximize ROI: Extending the Value of Marketo Through IntegrationIt’s All About Video!