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Grand Ballroom B
Franciscan
Grand Ballroom A
Imperial B
Plaza AB
May 23rd
9:00am
Keynote: Marketing & Sales in a Brave New World
9:40am
Keynote: Secrets of Success in a Brave New World
10:20am
Keynote: The Journey to Revenue Marketing Transformation™, The Pedowitz Group & Acquisio
11:10am
Meet Our New Products!
Are You Getting The Most Out Of Google Analytics?
12:00pm
Lunch Speaker: Destroying the 7 Myths of B2B Social Media
1:15pm
Keynote: The Lead-to-Revenue Management Zeitgeist, Forrester
1:55pm
Keynote: Why Social Matters for Lead Generation, Salesforce.com
2:45pm
Marketo On Marketing, A Behind the Scenes Look
ROMI and Presenting to the Executives and the Board
Advanced Nurturing Deep Dive
3:45pm
Engaging with Cross Channel Marketing
The RPM Benchmark – Your One-Two Punch for Success!
Using SOAP API to Integrate with Marketo
The Down Line: Marketing Revenue Attribution with Complex Sales Models
4:45pm
Testing With The Stars
Practical Tips to Get Started on the Right Metrics
Shorten Lead Cycles and Reduce Touches Leveraging Customer Data
Grand Ballroom B
Franciscan
Grand Ballroom A
Imperial B
Plaza AB
May 24th
8:00am
CRO and CMO panel: A Look at the 21st Century Revenue Organization
Measuring the (Real) Effectiveness of Programs
Basic Nurturing & Scoring
9:00am
Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix
9:30am
Marketo Revenue Performance Excellence Awards Ceremony
10:20am
Welcome to the Era of Customer Engagement
Optimizing the Six Controls of Revenue Marketing Transformation™
Predictive Scoring & The Future of Marketo Forecasting
Campaign Follow Up – What to Do with a Lead?
11:20am
Product Team Presents: Customer Love Release
Engaging Your Customers Using Dynamic Content & Personalized URLs
How to Get Started with Revenue Cycle Analytics
Maximize ROI: Extending the Value of Marketo Through Integration
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