Speaker: Sue Bostrom (Cisco Systems)
Time: May 23rd at 9:40am
In her keynote, Bostrom will answer the question, “What does it really mean to be successful in a brave new world?” Bostrom will also provide personal examples of what works in marketing, as well as her experiences in how to scale a business for global success
Time: May 23rd at 1:55pm
Research shows that more people use social media than email. Social has changed the marketing landscape forever. In this new marketing world, customers’ expectations and the rate of communications have all changed. In addition roles of individuals in an organization are changing. In this presentation we will discuss the changing landscape for marketers, how social is accretive to pipe generation, and how they can harness new tools achieve social success.
Speaker: Phil Fernandez (Marketo)
Time: May 23rd at 9:00am
Global technological, cultural and media changes have forever transformed the process of buying and selling. Marketo CEO Phil Fernandez will unveil his strategies for thriving in this new world, as revealed in his new book, Revenue Disruption. He’ll also give you an inside look at exciting developments at Marketo, including our recent acquisition of Crowd Factory, and innovative new products and services designed to meet your needs as a 21st Century revenue professional.
Time: May 24th at 9:00am
Many organizations build a revenue model and somewhere it gets lost during execution. Dan De Silva and Justin Gray will take you from inception to execution to success in a front to back model of success that is driving results. See how the idea of a streamlined and scalable revenue model literally determines day-to-day marketing decisions and drives prospects through a well-planned path that allows vision into predictive metrics. This is a must see.
Time: May 23rd at 10:20am
Marketing’s accountability for revenue is on the front of every executive’s mind. How do marketing organizations transform from being perceived as a cost center to becoming an integral part of the revenue engine? Join Debbie to examine how customers are managing strategy, people, process, technology, content and results on their journey to revenue marketing transformation.
Speaker: Lori Wizdo (Forrester)
Time: May 23rd at 1:15pm
When your peers approach Forrester Research with inquiries about Lead-to-Revenue Management (L2RM), they are wrestling with the tougher challenges. They have questions about how to set strategy and goals, how to define and structure processes, how to manage change, and much more. In this presentation, Ms. Wizdo will reprise the client inquiries that Forrester fielded in the two quarter – along with the advice that Forrester has given. The inquiries, along with data from Forrester’s Q4, 2011 Marketing Operations and Investment Survey, reveal the baseline of current practice, so you can assess your own L2RM maturity. Forrester’s insight and advice can help you get started, or move faster, with fewer slip-ups, on your own journey — whether you’re implementing, refining, or automating the L2RM process.
Speaker: Jay Baer (Convince & Convert)
Time: May 23rd at 12:00pm
Social media isn’t just for Coke, McDonalds, and Old Spice. Social and content strategist and author Jay Baer will crush the misconceptions about social media for B2B in this rousing, hype-free, high-energy session.
Speaker: Jason Holmes (Marketo)
Time: May 24th at 9:30am
The Revenue Performance Excellence Awards, aka “The Revvies,” recognize and celebrate customers and partners that are using Marketo to push outside the bounds of existing markets and away from their competition. This year, we have 11 award categories which will recognize customers who are truly leaders and innovators in their space. Attend this keynote to [...]