16 Results - Filters (reset): Improve, Director, Executive, Beginner

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CRO and CMO panel: A Look at the 21st Century Revenue Organization

Speakers: Keith Higgins (Symphony Teleca Corporation), Debbie Jo Severin (8x8), Rosanne Saccone (Pentaho)

Time: May 24th at 8:00am

In this interactive panel session, learn what leaders of some of the most successful and fastest-growing companies are doing to beat the competition and grow revenues. Executive panelists will share best practices on how to align marketing and sales, focus on the right metrics and adapt to the latest trends and tools to best address the needs of their buyer.

How to Get Started with Revenue Cycle Analytics

Speakers: Jon Miller (Marketo), Alexandre Pelletier (Acquisio)

Time: May 24th at 11:20am

Have you looked at Revenue Cycle Analytics but not been sure where or how to get started? Come hear how Acquisio integrated Revenue Cycle Analytics into their RPM process. Learn some tips, tricks, and best practices on implementing and using Revenue Cycle Analytics to get a complete view of your marketing and sales pipeline.

Keynote: Secrets of Success in a Brave New World

Speaker: Sue Bostrom (Cisco Systems)

Time: May 23rd at 9:40am

In her keynote, Bostrom will answer the question, “What does it really mean to be successful in a brave new world?” Bostrom will also provide personal examples of what works in marketing, as well as her experiences in how to scale a business for global success

Keynote: Why Social Matters for Lead Generation, Salesforce.com

Speakers: Andy MacMillan (Salesforce.com), Beth Cossette (CenturyLink)

Time: May 23rd at 1:55pm

Research shows that more people use social media than email. Social has changed the marketing landscape forever. In this new marketing world, customers’ expectations and the rate of communications have all changed. In addition roles of individuals in an organization are changing. In this presentation we will discuss the changing landscape for marketers, how social is accretive to pipe generation, and how they can harness new tools achieve social success.

Keynote: Marketing & Sales in a Brave New World

Speaker: Phil Fernandez (Marketo)

Time: May 23rd at 9:00am

Global technological, cultural and media changes have forever transformed the process of buying and selling. Marketo CEO Phil Fernandez will unveil his strategies for thriving in this new world, as revealed in his new book, Revenue Disruption. He’ll also give you an inside look at exciting developments at Marketo, including our recent acquisition of Crowd Factory, and innovative new products and services designed to meet your needs as a 21st Century revenue professional.

Keynote: The Impact of Revenue Cycle Modeling, LeadMD & OraMetrix

Speakers: Justin Gray (LeadMD), Dan DeSilva (OraMetrix)

Time: May 24th at 9:00am

Many organizations build a revenue model and somewhere it gets lost during execution. Dan De Silva and Justin Gray will take you from inception to execution to success in a front to back model of success that is driving results. See how the idea of a streamlined and scalable revenue model literally determines day-to-day marketing decisions and drives prospects through a well-planned path that allows vision into predictive metrics. This is a must see.

Keynote: The Journey to Revenue Marketing Transformation™, The Pedowitz Group & Acquisio

Speakers: Debbie Qaqish (The Pedowitz Group), Alexandre Pelletier (Acquisio)

Time: May 23rd at 10:20am

Marketing’s accountability for revenue is on the front of every executive’s mind. How do marketing organizations transform from being perceived as a cost center to becoming an integral part of the revenue engine? Join Debbie to examine how customers are managing strategy, people, process, technology, content and results on their journey to revenue marketing transformation.

Keynote: The Lead-to-Revenue Management Zeitgeist, Forrester

Speaker: Lori Wizdo (Forrester)

Time: May 23rd at 1:15pm

When your peers approach Forrester Research with inquiries about Lead-to-Revenue Management (L2RM), they are wrestling with the tougher challenges. They have questions about how to set strategy and goals, how to define and structure processes, how to manage change, and much more. In this presentation, Ms. Wizdo will reprise the client inquiries that Forrester fielded in the two quarter – along with the advice that Forrester has given. The inquiries, along with data from Forrester’s Q4, 2011 Marketing Operations and Investment Survey, reveal the baseline of current practice, so you can assess your own L2RM maturity. Forrester’s insight and advice can help you get started, or move faster, with fewer slip-ups, on your own journey — whether you’re implementing, refining, or automating the L2RM process.

Lunch Speaker: Destroying the 7 Myths of B2B Social Media

Speaker: Jay Baer (Convince & Convert)

Time: May 23rd at 12:00pm

Social media isn’t just for Coke, McDonalds, and Old Spice. Social and content strategist and author Jay Baer will crush the misconceptions about social media for B2B in this rousing, hype-free, high-energy session.

Marketo On Marketing, A Behind the Scenes Look

Speaker: Jon Miller (Marketo)

Time: May 23rd at 2:45pm

Get a never before seen look into the ROI driven social media campaigns, content marketing, and revenue performance strategies that are powering Marketo’s best-in-class growth. Listen in as co-founder of Marketo, Jon Miller, highlights real-life campaigns and demonstrates how Marketo leverages its own solutions to maximize marketing performance through advanced sales and marketing strategies, effective content marketing and automated demand generation and social marketing campaigns. In addition, he will divulge which marketing channels deliver the greatest ROI for Marketo and share best practices in lead nurturing and lead scoring to drive higher qualified leads and provide insights into forecasting to demonstrate marketing’s impact on revenue using analytics.

Marketo Revenue Performance Excellence Awards Ceremony

Speaker: Jason Holmes (Marketo)

Time: May 24th at 9:30am

The Revenue Performance Excellence Awards, aka “The Revvies,” recognize and celebrate customers and partners that are using Marketo to push outside the bounds of existing markets and away from their competition. This year, we have 11 award categories which will recognize customers who are truly leaders and innovators in their space.  Attend this keynote to [...]

Measuring the (Real) Effectiveness of Programs

Speakers: Chris Russell (Marketo), Michael Valle (CenturyLink), Carol Tang (Marketo)

Time: May 24th at 8:00am

Measuring program effectiveness can be hard for many reasons: multiple programs touch an opportunity, each opportunity has multiple influencers, recycling leads adds complexity and the investments you make today will yield revenue impact in the future. The result is many marketers focus on the wrong metrics such as cost-only or quantity (names) or quality (revenue). In this session, you’ll learn how to overcome these challenges by designing your programs to be measurable, applying different revenue attribution models and focusing on key trends over time.

Meet Our New Products!

Speaker: Alexander Mouldovan (Marketo)

Time: May 23rd at 11:10am

Since Marketo acquired Crowd Factory in April, we’ve been hard at work to deliver the world’s first integrated solution for Social Marketing Automation. Together, we’re breaking social marketing from its usual silo, making it an integrated and integral part of every online marketing initiative.  Come and see how you can amplify and measure social-enabled campaigns [...]

Optimizing the Six Controls of Revenue Marketing Transformation™

Speaker: Debbie Qaqish (The Pedowitz Group)

Time: May 24th at 10:20am

Connecting your marketing efforts to a repeatable, predictable and scalable revenue result requires optimizing six controls: Strategy, People, Process, Technology, Content, and Results. Bring your ipad, laptop, or smartphone to this interactive session and you’ll walk away with a gap analysis based on these six controls. Regardless of how far you’ve come or how far you need to go, this session will help you create a roadmap for your journey to Revenue Marketing Transformation.

Practical Tips to Get Started on the Right Metrics

Speakers: Kristen Petersen (F5), Shonal Narayan (Marketo), Gina Melani (Pentaho)

Time: May 23rd at 4:45pm

Over the past 10 years, the day-to-day function of a B2B marketing team has changed dramatically and the pressure to deliver is more intense than ever. In this lighthearted, but informative session, learn practical tips to help you pacify sales, convince your boss (and boss’s boss) that your programs are working and assess your current campaign performance.

The RPM Benchmark – Your One-Two Punch for Success!

Speakers: Sandra Freeman (Marketo), Kelly Waffle (Marketo)

Time: May 23rd at 3:45pm

Learn the best practices of companies with the highest growth and most productive revenue engines. Through a review of the Marketo 2012 Revenue Performance Management (RPM) benchmark and its process, you will learn the different stages of RPM maturity, how your company compares to industry standards, and how you can take your company to the next level. You will get benchmarks and best practices to help you grow the number and quality of your leads and opportunities, improve your sales productivity, and optimize your sales and marketing ROI. Join us for this fast-paced session and dare to compare and optimize, your one-two punch for success!